Lead Change.
Build Alignment.
Create Momentum.

We help CEOs and senior leadership teams navigate change, leverage resistance, and create change that lasts.

Is Your Organization Ready for What’s Next?

Whether you’re navigating AI adoption, accelerating growth, restructuring, or transforming your business, the pressure to transform has never been higher. Neither has the failure rate.

45%

of CEOs believe their company won’t be viable in ten years if it stays on its current path.

PwC, 27th Annual Global CEO Survey, 2024

88%

of business transformations fall short of their original ambition, with burnout among key talent a primary factor.

Bain & Company, 2024

#1

contributor to change success: active, visible executive sponsorship.

Prosci research across 6,000+ organizations

The Biggest Mistake Leaders Make During Change

Even the best change initiatives can fall short when leaders overlook the human side of change. How leaders communicate, build trust, and engage their people can make all the difference between resistance and commitment.

In this short video, Vered Kogan and Marshall Goldsmith reveal a common leadership mistake that can undermine change efforts and share insights on how to align your team.

 

Marshall Goldsmith, the world’s #1 executive coach,
with change expert Vered Kogan

Our Solutions

Successful transformation requires leaders who can build trust, inspire new perspectives,
and help people feel safe to move forward.

Leadership Workshops

Leadership Workshops

Equip leaders with practical tools to thrive in the age of AI and constant disruption, inspire others to embrace change, and build a more adaptable, resilient organization.

Executive Coaching

Executive Coaching

Our personalized coaching programs provide executives with a trusted thought partner to navigate challenges, challenge assumptions, and expand their influence.

Corporate Offsites

Corporate Offsites

We bring engaging, interactive sessions to your leadership offsite or retreat, helping your team tackle difficult challenges, gain fresh perspectives, and align around shared priorities.

Client Testimonials

“Our CEO members came away with practical tools to lead change at the speed of AI. The sessions were engaging, insightful, and immediately relevant, and I’d highly recommend Vered to any leadership group navigating change.”
Nancy MacKay

Nancy MacKay

Founder & CEO, MacKay CEO Forums

UNSTUCK by Vered Kogan and Marshall Goldsmith

New Book by Vered Kogan and Marshall Goldsmith

In a world of constant disruption, the ability to challenge old assumptions, adapt to new realities, and help others move forward is a competitive advantage.

Dr. Robert Cialdini
“This is a clear, grounded guide for leaders who want to influence change in ways that endure rather than rely on pressure or persuasion alone.”

Dr. Robert CialdiniNew York Times best-selling author of Influence

Ready to Create Momentum?

We’d welcome a conversation about your goals and how we can help.